How to Use Intent Analysis to Validate Your Startup Idea

Every year, thousands of startups fail not because they couldn't build the product, but because they built a product nobody wanted.

In this guide, we'll show you how to use Search Intent Analysis to validate your business idea with zero cost.

What is Search Intent?

Search Intent (or User Intent) is the why behind a search query. When someone types something into Google, they are expressing a specific need or problem.

• Informational: "how to fix leaky faucet"
• Navigational: "facebook login"
• Transactional: "buy plumber wrench online"
• Commercial: "best plumbing tools 2024"

Step 1: Identify Core Keywords

Start by brainstorming the keywords related to your idea. If you're building a "Smart To-Do List App", your keywords might be:

• to do list app
• task management software
• productivity tools for adhd

Step 2: Analyze the Volume and Trend

Use tools like IntentSeer to check the search volume. Are people actually looking for this? Is the trend going up or down?

Pro Tip: Look for "long-tail" keywords with high intent but lower competition. For example, "to do list app for adhd" is much more specific and valuable than just "to do list".

Step 3: Understand the "Why"

This is where AI comes in. Using IntentSeer's AI analysis, you can cluster these keywords to understand the underlying problems.

Maybe users aren't looking for "another to-do list". Maybe they are searching for "how to prioritize tasks when overwhelmed". This is a different problem that requires a different solution.

Conclusion

Don't build in the dark. Listen to what the market is telling you through their search behavior.

Ready to find your next big idea? Try IntentSeer for free.